Service · Ecommerce

Custom ecommerce & WooCommerce — luxury, B2B, multi-warehouse.

Ikonik Studio builds custom ecommerce for South African luxury, retail, subscription and B2B brands. WooCommerce, Shopify or bespoke checkout — with editorial UX, custom cart drawers, multi-warehouse routing and every major SA payment gateway wired in.

Custom ecommerce

Stores that respect the product — and the margin.

Most South African ecommerce sites sit on default Shopify or Elementor-heavy WooCommerce — fine at low volume, brutal on brand, and expensive at scale. Every plugin is a monthly tax, every checkout screen belongs to someone else's design language.

Ikonik Studio builds custom WooCommerce themes, custom checkout flows and hand-authored ecommerce stacks. Every step of the funnel is on-brand, every dependency is documented, and every payment integration is direct — no SaaS fees eating margin as you scale from launch to 8-figures.

What's included

Every ecommerce build ships with the whole funnel.

Category, PDP, cart, checkout, order confirmation and post-purchase emails — every screen designed and built. Not a template with a logo change.

01

Custom theme

Hand-coded WooCommerce or Shopify theme in the platform's native language. No page builders, no bloat, no plugin sprawl.

02

Custom checkout

Multi-step or one-page checkout designed for your brand. Custom cart drawer, custom fields, custom validation.

03

SA payment gateways

Peach Payments, Yoco, Stripe, PayFast, Ozow, PayGate — plus international. Multi-currency, 3DS, subscription-ready.

04

Shipping & fulfilment

Custom shipping routing (per warehouse, per region, per weight class) and integrations with Bob Go, uAfrica, ShipLogic and Courier Guy.

05

Content model

Custom post types for artisans, collections, editorial and lookbooks — real content structure, not blog posts stapled onto a store.

06

SEO for ecommerce

Product schema, breadcrumbs, canonicals, faceted filter URLs, sitemap and Google Merchant Centre feed setup.

How we work

Four steps. One senior team. Zero handoffs.

Every ecommerce project runs on a shared Notion with weekly demos. You brief the same team that designs, codes and ships — no account handlers between you and the humans doing the work.

01

Discovery & audit

Existing store audit, content model design, integration mapping and fixed-scope quote.

02

Design

Category, PDP, cart, checkout designed in the browser. Real, working screens on real product data.

03

Build & integrate

Custom theme, custom checkout, payment gateways, shipping engine and content migration.

04

Launch & grow

Zero-downtime cutover, SEO preservation, GA4 & Meta Pixel wiring, ongoing retainer available.

Locations we serve

Ecommerce development across South Africa.

Ikonik builds ecommerce stores for brands across the country. Remote-friendly delivery on a shared workspace with weekly demos — no travel budget required.

Recent ecommerce

Stores we've shipped lately.

Common questions

Straight answers about ecommerce builds.

How much does a custom WooCommerce site cost in South Africa?
Every custom WooCommerce build — editorial content, custom checkout, multi-warehouse routing — is quoted after a brief call. Integrations, warehouses and payment routes all move the number. Fixed price up-front, every scope item on the record.
Should I use Shopify or WooCommerce?
Shopify is fine at low volume with default requirements. As soon as you need custom checkout, split shipping, multi-warehouse routing, editorial content models or your own payment stack — you're paying Shopify fees for things WooCommerce does natively with a custom theme. For most South African luxury or B2B brands, WooCommerce wins on flexibility and margin.
Can you migrate our existing store from Shopify or a template theme?
Yes — we do Shopify → WooCommerce and template → custom migrations regularly. We move product data, categories, customer accounts, order history, blog content and SEO redirects. Zero downtime on switchover, and we keep the URLs intact so SEO rankings survive.
Do you handle payment gateway integration?
Yes — Peach Payments, Yoco, Stripe, PayFast, Ozow, PayGate, plus international routes. Multi-currency, 3DS, subscription-ready. Custom implementation so you're not stuck on the default plugin flow.
Do you build multi-warehouse and split shipping logic?
Yes — Kaleido Afrique is a good example. We build custom logic that routes each cart item to its origin warehouse, calculates per-warehouse shipping, and generates split fulfilment orders in the backend. Works with Bob Go, uAfrica and ShipLogic.
Where are you based, and do you take on ecommerce clients outside Johannesburg?
Based in Bromhof, Randburg. Most of our ecommerce clients are outside JHB — Cape Town, Durban, Pretoria, Stellenbosch, plus UK and EU. Everything's remote-friendly on a shared workspace with weekly demos.
Ready to start

Building a store? Let's do it properly.

Tell us what your current stack can't handle — margin, custom checkout, split shipping — and we'll come back with scope, price and a plan.