SEO & paid.

Technical SEO, Google Ads, Meta Ads, LinkedIn Ads and analytics for businesses that need visibility and leads.

Ikonik SEO bust
FixedPrice upfront
WeeklyDemos with the team
24hQuote turnaround
SEO & paid growth

Growth systems built by the team that built the site.

SEO, paid media and website development often sit with different teams. That creates gaps — tracking gets misconfigured, landing pages don't get updated quickly and SEO decisions get made without understanding the site underneath them.

Ikonik brings the technical, creative and growth work together. The same team can work across the website, tracking, campaigns and conversion journey, so changes happen faster and nothing gets lost between suppliers.

What's included

Growth work, scoped to what you need.

SEO, paid media, analytics, CRO and reporting can be combined into one growth engagement depending on what the business actually needs. One team, one workspace and one reporting system — without separate agencies for every channel.

Technical SEO

Technical audits, crawlability, indexation, canonicals, structured data, XML sitemaps, Core Web Vitals and site architecture — the foundations search engines need to understand and surface the site.

On-page & content SEO

Keyword research and mapping, content briefs, on-page optimisation, internal linking and topic clusters built around the searches that matter to the business.

Local & Google Business

Google Business Profile optimisation, local structured data, citation consistency and review processes designed to improve visibility in local search.

Google Ads

Search, Performance Max and Shopping campaigns where appropriate. Campaign structure, conversion tracking, landing-page alignment, ongoing optimisation and clear reporting.

Meta Ads

Campaign strategy across Facebook and Instagram, including prospecting, retargeting and lead generation. Audience setup, creative direction, testing and ongoing optimisation.

Analytics & CRO

GA4 and Google Tag Manager setup, conversion tracking, reporting dashboards and funnel analysis. Where the data shows an opportunity, we test landing pages, forms, calls-to-action and other conversion points.

How we work

Four steps. One team. Zero handoffs.

Ongoing growth engagements run on a monthly retainer, with clear priorities, weekly reporting and a live dashboard. One-off audits, tracking projects and campaign builds can also be scoped separately. No black-box reporting and no dashboard full of numbers nobody uses.

01

Audit & benchmark

Full SEO, paid media, tracking and analytics audit where relevant. We establish the baseline, identify the biggest opportunities and prioritise what should happen first.

02

Foundations

Fix tracking, ship SEO fundamentals, rebuild campaign structure. Get the foundations right before putting more money into traffic.

03

Grow

Content optimisation, technical improvements, campaign iteration and CRO experiments running against the priorities identified in the audit.

04

Scale

Doubling down on what works, killing what doesn't, expanding channels and audiences at the right pace.

Where we work

Based in Johannesburg. Growing businesses everywhere.

Growth work runs remotely, with campaigns, analytics and reporting managed through a shared workspace. Ikonik works with businesses across South Africa and internationally.

Selected work

Recent growth work.

Common questions

Straight answers about SEO & paid growth.

How much does SEO cost in South Africa?
SEO pricing depends on the size of the site, competition, technical condition and how much ongoing content and optimisation is required. We start with an audit or scoping call, then provide a clear monthly scope and fixed retainer. Paid media management is priced separately from your advertising budget.
Do you manage Google Ads and Meta Ads?
Yes. We manage campaign setup, conversion tracking, targeting, creative direction, optimisation and reporting across Google and Meta. Your advertising spend is paid directly to the platforms and is separate from our management fee.
Do you manage the advertising budget?
We manage the campaigns and recommend budgets, but the advertising spend remains your money and is paid directly to Google or Meta. We separate media spend from our management fee so you can see exactly where the budget is going.
Can you fix our GA4 or tracking setup?
Yes. We can audit GA4, Google Tag Manager, conversion tracking and attribution, identify gaps and rebuild the setup where required. Tracking projects can be handled as a once-off engagement or as part of ongoing growth work.
Do you build content for SEO?
Yes, where content is part of the agreed scope. We can handle keyword research, content planning, briefs, on-page optimisation and selected content production. We focus on useful content built around real search intent rather than publishing volume for its own sake.
How long until SEO starts working?
SEO is cumulative rather than immediate. Technical fixes can sometimes produce improvements quickly, while competitive keywords and new content generally take longer to establish. We benchmark the site at the start and report against meaningful changes in visibility, traffic, rankings and conversions rather than promising an arbitrary number of months.
Where are you based?
Ikonik Studio is based in Johannesburg and works remotely with clients across South Africa, the UK and Europe.
Ready to start

Ready to grow? Let's wire the machinery.

Tell us where growth is stuck — search, paid traffic, tracking or conversion. We'll come back with the priorities, scope and price.