Service · SEO & paid growth

SEO, paid ads and growth — the machinery behind every launch.

Technical SEO, Google Ads, Meta Ads, GA4, CRO and analytics from Ikonik Studio. We wire the launch to real data so you actually know what's working — and scale what does.

SEO & paid growth

Growth systems built by the team that built the site.

Most South African SEO and paid agencies are separate from the studio that built your website. That's how tracking gets misconfigured, how site changes tank rankings, and how paid budget flows to landing pages nobody optimised.

Ikonik runs technical SEO, paid ads and CRO as one integrated growth engagement — same team that ships the site, same senior humans wiring the tracking, same shared workspace for reporting. Nothing subcontracted, nothing lost in translation.

What's included

Every growth engagement covers the full funnel.

SEO, paid, analytics, CRO and reporting — one team, one workspace, one weekly report. No handoffs between "the SEO agency" and "the ads agency" and "the tracking guy".

01

Technical SEO

Site audit, schema markup, sitemap, canonicals, indexation, Core Web Vitals — the foundations that let content rank.

02

On-page & content SEO

Keyword mapping, content briefs, on-page optimisation and topical hub-and-spoke architecture.

03

Local & Google Business

Google Business Profile setup, LocalBusiness schema, citations, review flows for South African local search.

04

Google Ads

Search, Performance Max, Shopping and Display. Campaign build, conversion tracking, optimisation and weekly reporting.

05

Meta Ads

Feed, Reels, retargeting and lead gen on Instagram & Facebook. Creative direction, audience build and optimisation.

06

Analytics & CRO

GA4 setup, server-side tagging, GTM, dashboards, and continuous CRO experiments on the site funnels that matter.

How we work

Four steps. One senior team. Zero handoffs.

Every growth engagement runs on a monthly retainer with weekly reports and a live dashboard — no black-box agency reporting, no jargon.

01

Audit & benchmark

Full SEO, paid, tracking and analytics audit. Baseline metrics documented and prioritised.

02

Foundations

Fix tracking, ship SEO fundamentals, rebuild campaign structure. Get the machinery right before spending.

03

Grow

Content, links, ad iteration and CRO experiments running on a two-week cadence with weekly reports.

04

Scale

Doubling down on what works, killing what doesn't, expanding channels and audiences at the right pace.

Locations we serve

SEO & paid growth across South Africa.

Growth engagements run fully remote — the whole point is that campaigns, analytics and rankings live in the browser. Most of our growth clients are outside Johannesburg.

Recent work

Projects we've wired for growth.

Common questions

Straight answers about SEO & paid growth.

How much does SEO cost in South Africa?
Technical SEO audits are quoted after a short scoping call. Monthly SEO and paid-ads retainers are sized to your setup — channels, competition and ad spend all move the number. We come back with a fixed number and a plan, no hourly billing.
Do you manage Google Ads and Meta Ads?
Yes — Google Search, Performance Max, Shopping, Meta Feed, Reels and lead generation. We build the campaign, wire up conversion tracking, and manage optimisation on a monthly retainer with weekly reports.
Can you fix our GA4 or tracking setup?
Yes — this is 80% of what growth engagements start with. Server-side GTM, conversion event mapping, cross-domain tracking, consent mode. We rebuild whatever your previous agency configured wrong.
Do you build content for SEO?
Yes — keyword mapping, topical hub-and-spoke architecture, content briefs and (if you want) longform writing. We can also work alongside your existing content team as SEO editors.
How long until SEO starts working?
Technical fixes and Core Web Vitals improvements land in weeks. Ranking movement on competitive keywords typically takes 3–6 months. Local SEO can move much faster — Google Business optimisations often show in weeks.
Where are you based, and do you take on growth clients outside Johannesburg?
Based in Bromhof, Randburg. Most growth clients are outside JHB — Cape Town, Durban, Pretoria, plus UK and EU. Everything runs on shared dashboards and weekly Loom + video reports.
Ready to start

Ready to grow? Let's wire the machinery.

Tell us where growth is stuck — SEO, paid, tracking, conversion — and we'll come back with scope, price and a plan.