Service · Social media management

Social media that actually gets scrolled on.

Social media management for South African brands — Instagram, TikTok, LinkedIn and Facebook. Every month you get: a content calendar, on-brand posts and reels, community management (replies, DMs, comments), paid amplification, and a plain-English report at month-end. One team, one workspace, no template packs.

Social media management

Social media with a point of view.

Most brand content in South Africa is generic — templated Canva graphics, weekly "this week we launched" LinkedIn posts, and Instagram grids that could belong to anyone. It doesn't build attention, it just fills time.

Ikonik Studio makes editorial content and social with a real point of view. Every piece rooted in the brand's actual perspective — designed to be shared, argued with, or saved for later. Content that reads like it came from a specific brand, not from a template pack.

What's included

What every social media plan includes.

Strategy, calendar, creative, copy, production and reporting — one team, one workspace, one owner. Fixed monthly retainer, no hourly billing, no per-post surcharges.

01

Content strategy

Positioning, editorial pillars, distribution plan and measurement — the plan that guides every asset.

02

Editorial content

Long-form articles, landing pages, brand journalism and thought leadership written in the brand voice.

03

Campaign kits

Launch kits — hero copy, key visuals, video cutdowns, social templates and email — all on-brand and ready to ship.

04

Social strategy & management

Channel strategy, content calendar, community management and paid amplification — Instagram, TikTok, LinkedIn.

05

Photography & video

On-brand shoots for social and web — product stills, editorial photography, short-form video, motion.

06

Reporting & iteration

Monthly reports on real metrics — reach, engagement, conversion — with content and channel adjustments.

How we work

Four steps. One senior team. Zero handoffs.

Every content engagement runs on a monthly retainer with weekly check-ins — not a random burst of assets you never really planned.

01

Strategy & pillars

Positioning, tone, pillars, channel plan and measurement. The strategy that shapes everything downstream.

02

Calendar & production

Monthly calendar, shoot days, editorial writing, motion and design. All shipped on one shared workspace.

03

Publish & manage

Scheduling, publishing, community management and paid boosting. Weekly reports, monthly reviews.

04

Measure & iterate

Real metrics against real goals. Content and channel mix adjusted every month based on what's working.

Locations we serve

Social media across South Africa.

Social media management runs mostly remote. Live shoots, launches and community events run from Johannesburg, with trusted photo/video teams in other SA cities on request.

Common questions

Straight answers about social media.

How much does social media management cost in South Africa?
Every social media retainer is sized to your channel mix, content volume and paid amplification, and priced up-front after a short brief call. Content strategy engagements are scoped the same way. No hourly billing.
Do you write copy and shoot content, or just plan?
Both. We can lead end-to-end production (concept, copy, shoot, edit, schedule, post, reply) or work as strategists supporting an internal team with plans, briefs and templates.
Which platforms do you work across?
Instagram, TikTok, LinkedIn, YouTube Shorts and long-form editorial (blog, Medium, Substack). Twitter/X on request. We're pragmatic — we work where your audience actually is.
Do you handle community management?
Yes — monitoring, responding, DMs and inbox management as part of your monthly social retainer. Or we can hand off community management to an internal team with playbooks.
Where are you based, and do you take on content clients outside Johannesburg?
Based in Bromhof, Randburg. Most content clients are outside JHB — Cape Town, Durban, Pretoria, plus UK and EU. Delivery runs on shared calendars and weekly video reviews.
Ready to start

Social media stuck on autopilot? Let's build the plan.

Tell us what your content should be doing — brand, growth, community — and we'll come back with scope, price and a plan.