Content & social people stop for.

Strategy, content, community management and paid social for brands that want a presence, not just a posting schedule.

Content & social by Ikonik Studio

Social work that performs.

Static and animated posts we designed for BOS Ice Tea, a rooibos ice tea brand in South Africa, Europe and the US.

BOS Ice Tea social post: Tiny Tea LoversPost
Rooibos ice tea

BOS Ice Tea

Tiny Tea Lovers post

Animation
Rooibos ice tea

BOS Ice Tea

Animated can post

BOS Ice Tea social post: influencer featurePost
Rooibos ice tea

BOS Ice Tea

Influencer feature post

Animation
Rooibos ice tea

BOS Ice Tea

Iced latte animation

BOS Ice Tea social post: TBIFPost
Rooibos ice tea

BOS Ice Tea

TBIF Friday post

Animation
Rooibos ice tea

BOS Ice Tea

International Tea Day

Animation
Rooibos ice tea

BOS Ice Tea

We heart you animation

Animation
Rooibos ice tea

BOS Ice Tea

World Mental Health Day

Animation
Rooibos ice tea

BOS Ice Tea

BOS goes global

A social media agency with a point of view.

What every social media plan includes.

Strategy, calendar, creative, copy, production and reporting, one team, one workspace. Fixed monthly retainer, no hourly billing, no per-post surcharges.

Social strategy

Channel strategy, audience definition, content pillars, posting cadence and measurable goals.

Content creation

Posts, carousels, Reels, TikToks, Stories and LinkedIn content, designed and written around the brand.

Copy & creative

Captions, hooks, headlines, CTAs and campaign messaging written in your brand voice.

Publishing & management

Scheduling, publishing, hashtag/keyword strategy, platform optimisation and monthly content calendars.

Community management

Comments, DMs, mentions and customer questions monitored and handled on your behalf.

Paid social & reporting

Meta advertising, content amplification, monthly reporting and ongoing optimisation based on what actually performs.

Four steps. Zero handoffs.

The same people take you from first call to launch day and beyond.

1

Strategy & content pillars

Positioning, tone, pillars, channel plan and measurement. The strategy that shapes everything downstream.

2

Calendar & production

Monthly calendar, shoot days, editorial writing, motion and design. All shipped on one shared workspace.

3

Publish & manage

Scheduling, publishing, community management and paid boosting. Weekly reports, monthly reviews.

4

Report & optimise

Monthly reporting across reach, engagement, audience growth, traffic and conversions. We use the numbers to decide what gets made next.

Social media management for

  • Retail & ecommerce brands
  • Hospitality & restaurants
  • Professional services
  • Property & real estate
  • Health, beauty & lifestyle
  • B2B & professional brands
  • Founders building a personal brand
  • Businesses launching a new product

How we approach it

Most social media agencies sell volume: 12 posts, 20 graphics, four reels and a monthly report.

Fixed price upfrontWeekly demosOne senior team
Meet the studio

A month of content, planned and posted.

No more scrambling for something to post. You get a calendar a month ahead, content made for each platform and a team replying to comments.

  • A monthly content calendar you approve upfront
  • Reels, carousels and stories made for each platform
  • Community replies handled the same day
  • Paid boosts on posts that are already working
  • A monthly recap of what landed and what did not
Plan my content

Straight answers about social media management.

Straight answers, no agency waffle. If you cannot find what you are looking for, ask us directly.

Ask us a question
How much does social media management cost in South Africa?

Social media management is priced according to the number of platforms, content volume, video requirements, community management and whether paid advertising is included. We quote each retainer around the actual work required rather than selling a fixed number of posts.

What does a social media management agency actually do?

We handle the strategy, content planning, copywriting, creative production, publishing, community management, paid amplification and reporting required to run your social channels.

How much does a social media agency cost in Johannesburg?

Pricing depends on the channels, content volume and level of production required. We provide a fixed monthly scope and price after understanding the business and what you need the social channels to achieve.

Do you manage Instagram, Facebook, TikTok and LinkedIn?

Yes. We manage Instagram, Facebook, TikTok and LinkedIn, with the channel mix selected around your audience and business rather than automatically posting the same content everywhere.

Do you create the content or do we provide it?

Both are possible. We can write and design the content ourselves, work from assets supplied by your team, or coordinate photography and video production where required.

Do you create Reels and TikToks?

Yes. Short-form video can include Reels, TikToks, talking-head content, product videos, cutdowns, motion graphics and other platform-specific formats.

Do you respond to comments and DMs?

Yes. Community management can include monitoring and responding to comments, DMs, mentions and customer questions, with escalation to your team where a response requires internal knowledge or approval.

Do you run paid social media advertising?

Yes. Paid social can be included alongside organic management, including Meta campaigns, retargeting and paid amplification of high-performing content.

Do you provide social media strategy?

Yes. Every ongoing engagement starts with channel strategy, audience, content pillars, positioning and measurement. We don't start by simply filling a content calendar.

How often will you post?

It depends on the strategy and platforms. We recommend a realistic publishing cadence based on what can be produced well rather than promising an arbitrary number of posts every month.

Can you manage social media for a small business?

Yes. We work with smaller businesses as well as established brands. The scope is adjusted to the number of channels, content requirements and level of support needed.

Do you work with businesses outside Johannesburg?

Yes. The studio is based in Randburg, Johannesburg, and works remotely with businesses throughout South Africa as well as UK and EU clients.

Can you take over our existing social media accounts?

Yes. We can audit existing channels, establish what is working, clean up the strategy and take over ongoing management.

How long does it take to see results from social media marketing?

It depends on the objective and channel. Some campaigns can generate results quickly through paid distribution, while organic audience growth and brand awareness generally require consistent publishing over time. Reporting focuses on the metrics that matter to the business rather than follower count alone.

Based in Johannesburg. Working everywhere.

Ikonik Studio is based in Randburg, Johannesburg, and works remotely with businesses across South Africa. The city pages below cover the local context for briefs that need it.

Ready to talk content & social? Let’s start.

Book a short call about content & social. You get a fixed scope, price and timeline in writing within 24 hours.

  1. Send a briefA few lines on what you need is enough to start.
  2. A short callWe ask the right questions and talk through options.
  3. Fixed quote in 24hScope, price and timeline in writing. No surprises.