Practical writing on web design, ecommerce, SEO, Google Ads, branding, AI and building digital things in South Africa, from the team working on real client projects.
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Meta, TikTok and Reddit all launched new AI features at Advertising Week. What South African businesses should test now, what to check before spending and what to keep an eye on.
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People now ask ChatGPT and Google AI who to use. Why older websites get skipped, the signs yours is out of date, and what an AI ready website looks like.
Some business Pages are now limited to two link posts a month unless they pay. Why it matters less than it sounds, and what to do instead.
What custom audiences in ChatGPT Ads mean for South African brands, and how to prepare before they arrive here.
Make photos and scans smaller for job applications, online forms, email and your website, right in your browser.
We are giving away a website to one South African business. Entries close 1 December.
Five small leaks we see on almost every South African business site, and how to plug them.
Speed, checkout and stock: the three things that decide how your Black Friday goes.
More people now ask AI who to use. Here is how to find out if it names you.
Ten minutes now saves a stressful January. Here is what to check before you close for the holidays.
The easiest speed fix there is, and a free tool we built to do it.
A good brief saves weeks. Here is what to have ready before you speak to anyone.
You do not need a big budget to get results. You need a focused one.
Your email list is one of the few marketing channels you own. Here is how to grow it properly.
Reviews are the easiest trust signal there is. Here is how to ask for them naturally.
Your Google Business Profile probably does more selling than your website. Here is how to make it count.
Longer reference pieces on the questions South African business owners ask us most.