Klaviyo, HubSpot and Mailchimp lifecycle setup for South African ecommerce and B2B brands. Welcome flows, abandoned cart, post-purchase, winback, VIP tiers and newsletters — designed, coded and wired to real revenue reporting.
Every other marketing channel is rented. Google can change its algorithm. Meta can shut down your ad account. Instagram can bury your reach. Your email list is the one channel where the platform can't take your audience away — and most South African brands are leaving 20-40% of revenue on the table by neglecting it.
Ikonik Studio builds lifecycle email programmes that treat email as a revenue channel, not a newsletter. Every flow designed for a specific customer moment, every campaign measured against real revenue, and every asset designed to match the brand — not to look like a Mailchimp template.
Platform setup, deliverability, core flows, campaign templates, design system, integrations and revenue reporting.
Klaviyo, HubSpot Marketing Hub or Mailchimp — configured, integrated with your ecommerce/CRM, and warmed up.
Welcome, abandoned cart, browse abandonment, post-purchase, winback, VIP tiers, birthday, replenishment — all designed and coded.
Template library for campaigns — hero, editorial, product, restock, sale — matching your brand system exactly.
SPF, DKIM, DMARC, custom sending domain, list hygiene and warmup — so emails actually land in the inbox.
Behavioural segments, purchase-based recommendations, dynamic content and predictive analytics.
Real revenue attribution (flow vs campaign), A/B testing frameworks, ongoing optimisation dashboards.
Email engagements start with a fixed-scope build and continue on monthly retainer for ongoing campaigns and optimisation.
Current email audit, deliverability check, revenue benchmark and lifecycle map for your business.
Platform setup, deliverability configuration, core flows designed and coded, integrations wired.
Flows go live, campaign calendar runs, list growth via popups and paid, weekly reporting.
A/B testing, segmentation refinement, deliverability monitoring and new flows added as the business grows.
Email work runs entirely remote — platforms live in the browser. Most of our email clients are outside Johannesburg.
Home base. Klaviyo and HubSpot lifecycle for JHB ecommerce, D2C and B2B brands.
Read more → Serving remotelyCape Town ecommerce, wine, tourism and D2C — Klaviyo lifecycle programmes wired to real revenue.
Read more → Serving remotelyKZN retail, lifestyle and hospitality — welcome flows, post-purchase and abandoned cart for local brands.
Read more → Serving remotelyB2B email nurture, corporate newsletters and lifecycle for Pretoria professional services.
Read more →Tell us what your current email setup looks like — or send us the platform you want to launch on. We'll come back with scope, price and a plan.