CRM & automation that follows up for you.

HubSpot, Salesforce and Pipedrive implementation, pipeline design, lead scoring and sales automation for B2B teams.

Fixed price upfrontWeekly demos with the team24h quote turnaround
CRM & sales by Ikonik Studio

A CRM that your sales team wants to use.

Built for

  • Sales teams outgrowing spreadsheets
  • B2B service businesses (agencies, consulting)
  • Ecommerce brands managing wholesale & retail
  • Multi-product companies with cross-sell
  • Businesses replacing a failed CRM implementation
  • Founders getting sales-ready for growth or funding

How we approach it

Most CRM implementations in South Africa end up as expensive contact databases, a hundred custom fields nobody fills in, a pipeline nobody trusts, and a "single source of truth" that's contradicted by a WhatsApp group and a spreadsheet.

Fixed price upfrontWeekly demosOne senior team
Meet the studio

Every CRM engagement covers the full sales stack.

Platform selection, pipeline design, automation, integrations, migration, training and reporting, one team, no separate "onboarding partner", no hidden hours.

Platform selection

HubSpot, Pipedrive, Salesforce, Zoho or Attio, recommended based on your team, sales process and integration needs. Vendor-agnostic.

Pipeline & process design

Deal stages designed around how you actually sell, with entry criteria, exit criteria and stage-specific automation.

Data migration

Full migration from spreadsheets, old CRMs or POS. Cleaned, deduped, enriched with company data before it lands.

Automation & workflows

Lead assignment, follow-up sequences, deal-stage triggers, task creation, removing admin from your team's day.

Integrations

Email, WhatsApp Business, calendar, quoting, invoicing, ecommerce, marketing automation, forms, ads, all wired in.

Training & enablement

Live team training, written playbooks, and a 30-day support window. Plus dashboards for leadership reporting.

Sales-process audit

Interviews with sales team, current tooling audit, deal-stage mapping, integration inventory.

Build

Platform setup, pipeline configuration, automation, integrations, custom objects, built to spec.

Migrate & train

Data migration with cleanup, live team training, written playbooks and a 30-day support window.

"The team stays on every call. It's the reason our site works instead of just looking nice."
RvDRuben van der MerweCEO, Kaleido Afrique

Optimise

Ongoing retainer for pipeline tweaks, new automation, additional integrations and reporting refinements.

Based in Johannesburg. Working everywhere.

CRM work runs almost entirely remote, the platforms live in the browser. Most of our CRM clients are outside Johannesburg.

Every lead followed up, automatically.

Leads should never sit in an inbox. We set up your CRM so every enquiry is captured, assigned and chased without anyone remembering to.

  • Every form, call and chat lands in one pipeline
  • Leads assigned to the right person instantly
  • Follow-ups sent on time, every time
  • Quotes and deals tracked to close
  • Reports that show where deals get stuck
Set up my CRM

Straight answers about CRM implementation.

Straight answers, no agency waffle. If you cannot find what you are looking for, ask us directly.

Ask us a question
How much does a CRM implementation cost in South Africa?

Every CRM implementation is quoted after a short discovery call, Pipedrive, HubSpot or Salesforce, from a Starter pipeline setup through full Enterprise builds with integrations, custom objects and sales enablement. Fixed price up-front, no hourly billing.

Which CRM should I use?

HubSpot is best for content-driven, inbound sales and marketing teams. Pipedrive for straightforward sales-first businesses. Salesforce for complex enterprise workflows. Zoho for cost-conscious multi-tool teams. We recommend based on your actual sales process, team size, and integration needs, not the vendor with the biggest ad spend.

Can you migrate our existing CRM data?

Yes, migrations from any platform, plus from spreadsheets or POS. We clean, dedupe, enrich with company data (industry, size, tech stack) and validate before it lands in the new CRM.

Do you handle HubSpot ongoing support?

Yes, monthly retainer covers pipeline tweaks, new automation, additional integrations, workflow debugging and reporting refinements. Faster than hiring an in-house HubSpot admin.

Can you integrate WhatsApp Business with our CRM?

Yes, WhatsApp Business API integration with HubSpot, Pipedrive or Salesforce so every conversation is logged, contacts are enriched from chat, and follow-ups fire automatically. Also custom AI agents on WhatsApp if you want.

Where are you based, and do you take on CRM clients outside Johannesburg?

Based in Randburg, Johannesburg. Most CRM clients are outside JHB, Cape Town, Durban, Pretoria, plus UK and EU. Delivery runs on shared documentation and weekly calls.

Ready to talk CRM & sales? Let’s start.

Book a short call about CRM & sales. You get a fixed scope, price and timeline in writing within 24 hours.

  1. Send a briefA few lines on what you need is enough to start.
  2. A short callWe ask the right questions and talk through options.
  3. Fixed quote in 24hScope, price and timeline in writing. No surprises.