Lemie
An editorial black-and-white poster store where the theme leads, the shopping experience reads like a magazine, and the posters carry all the colour.
An editorial black-and-white poster store where the theme leads, the shopping experience reads like a magazine, and the posters carry all the colour.
An editorial poster store where the site is deliberately black-and-white, so the artwork does all the shouting.
Lemie is an Ikonik-owned poster brand , a South African print store where every page reads like a fashion editorial rather than a category grid. The site is intentionally black-and-white: Bodoni Moda for the headlines, Passions Conflict for the accents, generous negative space, no accent colour anywhere on the chrome. The colour lives in the posters themselves. Built on a custom WooCommerce theme, the store is designed to make each product feel curated instead of listed. Editorial hero panels, one-poster-per-row hero features, essayed collection intros.
The default poster-store template is a colourful grid: bright category tiles, a busy hero, ten thumbnails per row. It's optimised for browsing, not for choosing. The artwork gets flattened into a wall of stamps , and every store ends up looking like every other store.
A custom WooCommerce theme with an editorial layout system , and a strict rule that the chrome stays out of the way.
Custom WooCommerce theme with feature panels, essayed collection intros and one-poster-per-row hero slots , more magazine than grid.
Every part of the site chrome is black and white. Only the poster artwork carries colour, so it always reads as the point.
Keepers → Woo export → headless import pipeline that keeps the catalogue in sync between the art side and the shop side without manual re-entry.
The theme is built and the catalogue is loading. When the store opens, the point will be obvious the moment you land: this is a shop that respects its own product.
Editorial black-and-white theme , Bodoni Moda for display, Passions Conflict for accents, no colour in the UI.
Bespoke storefront, product pages and cart , built from scratch, not a stock theme with overrides.
Ikonik-owned poster brand , the site, the identity and the print pipeline all built in-house.
Other projects from the studio.
The same team that built Lemie works on every project. Tell us what you need and we will show you how we would approach it.
