An independent digital studio in Bromhof, Randburg — a short drive from Sandton, Rosebank and the Northern Suburbs. We make custom websites, brand systems and marketing tools for South African and international clients, on WordPress, WooCommerce and hand-coded static. Twelve years in, a small studio, in partnership with Creative Valkyrie in Cape Town.
Ikonik is a two-person studio built around Jenna Deacon (design, AI, paid, SEO) and a partnership with Tiffany Barrett at Creative Valkyrie in Cape Town (brand, illustration, art direction). Between us, twelve years of client work across finance, hospitality, retail, ecommerce, tech and nonprofit.
We build in whatever tool the job actually needs — hand-coded static HTML/CSS/JS for boutique sites that have to be fast; custom WordPress themes when there's a content team to hand over to; WooCommerce for stores; Shopify for D2C. No page builders, no plugin stacks, no filler between you and the person doing the work.
Six things the studio does. Every project scoped and quoted after a short brief call — you always see the number before we start.
Clean, mobile-first custom websites — WordPress or hand-coded static — that reflect your brand, load fast and rank. Boutique 6-10 page builds through to complex marketing sites.
View packages → EcommerceWooCommerce and custom-checkout stores — small boutique catalogues through to multi-vendor marketplaces and multi-warehouse split shipping. Payment processors integrated.
View packages → SEO & paidRank higher on Google, get more visits that actually convert. Technical SEO, on-page content, Google Ads, LinkedIn Ads and honest monthly reporting.
View packages → MaintenanceWeekly patching, daily backups, uptime monitoring, security scans, Core Web Vitals tracking and small content edits — monthly, no ticket queue.
View packages → Social mediaSmart content, posts and strategy that actually get you noticed. LinkedIn, Instagram and TikTok — organic, ads-integrated, or fully outsourced monthly management.
View packages → Paid advertising (PPC)Show up at the top of Google and Meta feeds fast. Full Google Ads and Meta Ads setup and management — simple targeting, honest attribution, weekly optimisation.
View packages →Four recent projects across finance, retail, hospitality and nonprofit — live previews below. Click any card for the full case study: brief, approach, stack and result.
Luxury pan-African homeware ecommerce — custom WooCommerce theme, custom checkout, multi-warehouse split shipping across Boksburg, Fourways and Somerset West.
Read case study →A warm, trust-first website for a family-run independent financial advisory and insurance brokerage in Randburg. Voice-forward brand system, plain language.
Read case study →Editorial coffee & kitchen brand with menus, bookings and events shipped from one lightweight custom WordPress CMS. Fast, focused, easy to update.
Read case study →Story-first website for a Johannesburg feral cat rescue NPO — donation flow, adoption gallery, volunteer sign-up and TNR education on a fast static build.
Read case study →Practical detail — where we are, who does the work, how projects run, and what you get at the end.
Bromhof, Randburg — Johannesburg. Twenty minutes from Sandton, thirty from Midrand, forty from Centurion depending on traffic.
Jenna Deacon on design, build, SEO and paid. Tiffany Barrett at Creative Valkyrie for brand and illustration. No account handlers between you and the work.
Shared Notion workspace, weekly video demos, WhatsApp for quick things. Meetings when they add something. Timelines dated in the kickoff brief.
Full source code, credentials, hosting access, documentation. Your domain, your site, your control — no lock-in, no plugin subscriptions we hold hostage.
Five steps. Transparent, dated, and delivered by the humans doing the work. No tech jargon, no confusion, no surprises — just a straight line from first call to launched site.
A proper conversation about your business, audience and goals. We map your site structure and user journey — simple and effective.
You bring the content or we help write it. We agree the visual direction — bold, calm, editorial, whatever fits the brand.
Full visual mock-up of home and key pages. You see exactly how the site will look before a line of code gets written.
Site built in WordPress, hand-coded static or WooCommerce depending on the need. Tested on every major device and SEO-checked.
Site goes live. Full credentials and source handed over. Optional care plan for ongoing updates. We're here after launch, too.
Straight-talking articles about web design, SEO and running a small business site in South Africa. No thought-leader waffle — just the practical stuff.
A straight comparison of when to invest in paid, when to invest in organic, and how to sequence the two so the budget actually pays back.
Read → Web designEverything a small South African business site needs to be found on Google, load fast on mobile, and actually convert — without breaking the bank.
Read → WordPressWhen a hand-coded static site beats WordPress, when WordPress wins, and how we decide which one to recommend on every new brief.
Read →Send a short brief — what you're making, when it needs to launch, roughly what you're working with. We reply the same day.