Cat Family Foundation
Non-profit foundation site, donation flows, campaign pages and a story-first CMS built for a cause.
Non-profit foundation site, donation flows, campaign pages and a story-first CMS built for a cause.
Non-profit foundation site with donation flows, campaign pages and a story-first CMS.
Cat Family Foundation is a registered PBO (930082254) run by three full-time staff, caring for feral cat colonies across Greater Johannesburg since 2020. They needed a site that did the fundraising heavy-lifting, explain what Trap-Neuter-Return actually is, show the cats in their care, make donating (once or monthly) frictionless, and give volunteers, fosterers and adopters a clear next step.
Most animal welfare and rescue NPO websites make the same mistakes, wall-of-text mission statements, harrowing photography, no clear donation ask, an adoption process that reads like a maze. Donors bounce, volunteers can't find a way in, and the actual cats stay invisible behind the fundraising copy.
One-off and monthly giving, clear amount ladders, Section 18A receipts explained, no seven-step form maze between "I want to help" and confirmation.
What Trap-Neuter-Return is, why it works, and what a colony carer actually does, so donors and volunteers understand the model, not just the emotion.
Every cat available for adoption gets a name, a photo, a story and a next step, no anonymous grid, no "contact for details" dead-ends.
Three different ways to help, fostering kittens, joining a colony team, renting a humane trap, each with its own dedicated flow.
We started with the founders and the volunteers, the people trapping cats at 5am and bottle-feeding orphans at midnight. Then a light, warm brand system that respects the seriousness of the work without leaning on shock. Then a site built like a fundraising tool: fast, clear, mobile-first, and pointed at three CTAs (donate, adopt, volunteer) from every screen.
Founder interviews, volunteer voice notes, colony visit, real photography, real cats, real language. No stock imagery, no charity-speak clichés.
Warm palette, editorial typography, tone that reads as calm and competent, then a hand-authored static site in vanilla HTML/CSS/JS. No CMS to maintain, no plugin fees eating donation revenue.
Donation forms wired to their payment processor, Section 18A receipt automation, structured data for a nonprofit organisation, and copy targeted at "cat rescue Johannesburg" / "TNR" / "adopt a kitten Randburg".
Cat Family Foundation's site now does what a nonprofit site is supposed to do, introduce the work, show the cats, make giving obvious. The donation flow is one screen. The adoption grid has a name and story for every animal. Volunteer, foster and trap-rental applications each have their own page, so no one gets lost.
Perfect scores on Performance, Accessibility, Best Practices and SEO, donation pages load in under a second on 3G.
Every technical choice is documented, with no proprietary lock-in and no dependencies your team cannot audit.
Every boutique NPO website, donation flow, adoption or programme pages, volunteer sign-up, local SEO, is quoted after a short brief call. Brand-system depth and page count move the number. Nonprofit rates available for registered PBOs, ask us. Fixed price up-front, every scope item documented.
Yes. Registered nonprofits (PBOs / NPOs / Section 21 companies) get a nonprofit rate, usually 25 to 40% below our commercial pricing. We ask for your PBO / NPO registration number and take a look at the cause. Cats, dogs, kids, mental health and reproductive health always get a warm welcome.
Yes. We integrate with the major SA payment processors (PayFast, Yoco, Peach, Stripe South Africa) and set up recurring giving, once-off donations and Section 18A receipt automation. If you already have a preferred processor, we work with it, no lock-in.
Yes. We wire the donation flow so every qualifying donation triggers a Section 18A receipt with the correct PBO reference, donor details and SARS-required fields. Receipts go to the donor's inbox automatically, no manual admin.
Yes, and we recommend it for a nonprofit. Building the brand system and the site in the same engagement is faster, cheaper and keeps everything cohesive. You get a working brand book at the end that runs the site, social posts, donation appeals and volunteer materials.
Yes. We build websites for animal welfare NPOs, wildlife sanctuaries and community rescue groups across South Africa, Cape Town, Durban, Pretoria, Stellenbosch, plus UK and EU nonprofits. Everything's remote-friendly, delivered on a shared workspace, with weekly demo calls.
Other projects from the studio.
The same team that built Cat Family Foundation works on every project. Tell us what you need and we will show you how we would approach it.
