A story-first website for a Johannesburg NPO caring for feral cat colonies across the Greater JHB area — Trap-Neuter-Return, kitten rescue, fostering, vet care and adoption. Donation flow, adoption gallery and volunteer sign-up, all on a fast static build.
Cat Family Foundation is a registered PBO (930082254) run by three full-time staff, caring for feral cat colonies across Greater Johannesburg since 2020. They needed a site that did the fundraising heavy-lifting — explain what Trap-Neuter-Return actually is, show the cats in their care, make donating (once or monthly) frictionless, and give volunteers, fosterers and adopters a clear next step.
Most animal welfare and rescue NPO websites make the same mistakes — wall-of-text mission statements, harrowing photography, no clear donation ask, an adoption process that reads like a maze. Donors bounce, volunteers can't find a way in, and the actual cats stay invisible behind the fundraising copy.
We started with the founders and the volunteers — the people trapping cats at 5am and bottle-feeding orphans at midnight. Then a light, warm brand system that respects the seriousness of the work without leaning on shock. Then a site built like a fundraising tool: fast, clear, mobile-first, and pointed at three CTAs (donate, adopt, volunteer) from every screen.
Cat Family Foundation's site now does what a nonprofit site is supposed to do — introduce the work, show the cats, make giving obvious. The donation flow is one screen. The adoption grid has a name and story for every animal. Volunteer, foster and trap-rental applications each have their own page, so no one gets lost.
Donate, adopt, volunteer — each with its own dedicated flow instead of one overloaded form. Every path optimised for its own audience.
Perfect scores on Performance, Accessibility, Best Practices and SEO — donation pages load in under a second on 3G.
Hand-authored static site — no CMS licence, no plugin subscriptions, no page-builder tax eating donation revenue every month.
An animal welfare NPO shouldn't be paying platform tax every month. We shipped hand-authored HTML/CSS/JS — faster, cheaper to host, and every rand of donation revenue goes to the cats instead of a SaaS subscription.
Tell us what your current site isn't doing and we'll come back with scope, price and a plan. Registered PBOs get our nonprofit rate.