BOS Ice Tea

A South African rooibos ice tea brand with a loud personality and fans across three continents. We kept its feed and inbox full every month with static and animated social posts, newsletters and automated email flows for the SA, EU and US stores.

Loud, proud, every month.

Static and animated posts, monthly feeds and email for three markets. Big colour, bold type and a little cheek.

bos monthly feeds
24 Tiny Tea Lovers
bos anim tbif
bos social posts grid
bos feed grid march
bos newsletters
bos newsletter january
bos newsletter february
bos winback email
bos closing

Rooibos with attitude.

BOS is a rooibos ice tea with a loud personality, sold in South Africa, Europe and the US. The brand needed a feed and an inbox that sounded like the can: bright, bold, a bit cheeky and never the same post twice, every single month, across three markets.

Project factsThe brief
ClientBOS Brands
MarketsSouth Africa, Europe, USA
ScopeSocial media, animation and email design
ToolsIllustrator, Photoshop, After Effects, Klaviyo
StatusDelivered

Never the same post twice.

A content engine that kept up with a brand that never sits still.

Monthly content calendars

A planned feed every month, built around launches, flavours and the days people actually talk about.

Animation that stops the scroll

Short looping posts in After Effects, from iced latte pours to International Tea Day.

Email for three stores

Monthly newsletters and automated flows for the SA, EU and US shops, set up in Klaviyo.

What we delivered.

A full monthly content and email rhythm for an international drinks brand.

01

Monthly
calendars

Each month planned as a grid, so the feed looks good as a whole and every post has a job.

02

Static and
animated posts

Bold illustrated and photographic posts, plus looping animations for the big moments.

03

Newsletters
for SA, EU, US

A newsletter a month for each store, with local offers and products.

04

Automated
email flows

Welcome, win-back and other flows that keep selling between campaigns.

Made for the feed and the inbox.

One look across social and email, adapted for three markets.

DesignIllustrator and PhotoshopMotionAfter EffectsEmailKlaviyoMarketsSA, EU and USOutputStatic and animated postsFlowsWelcome and win-back

More recent work.

Other projects from the studio.

Need content that keeps up every month?

We plan, design and animate social content and email for brands that want to be noticed. Tell us about yours and we will show you how we would approach it.

  1. Send a briefA few lines on what you need is enough to start.
  2. A short callWe ask the right questions and talk through options.
  3. Fixed quote in 24hScope, price and timeline in writing. No surprises.