DailyDrop.
An automated daily-deals platform — sourcing, pricing, fulfilment and marketing on autopilot. One deal live per day, the whole engine running itself.
BuildingIn production
AutomatedEnd-to-end pipeline
OwnedIkonik product
An automated daily-deals platform — sourcing, pricing, fulfilment and marketing on autopilot. One deal live per day, the whole engine running itself.
A one-deal-a-day platform where the sourcing, pricing, fulfilment and marketing all run themselves. Phase-1 storefront is live; the automation engine is next.
The public preview goes live once the automation engine ships. Check back — or drop us a line if you want early access.
DailyDrop is an Ikonik-owned product — a daily-deals platform in the OneDayOnly mould, but with the operating team replaced by an automation engine. Every day a new deal goes live, priced, positioned and marketed without a human clicking a button.
The Phase-1 static storefront is live. The Phase-2 engine wires sourcing, pricing rules, fulfilment routing and marketing campaigns into one pipeline so the store keeps trading on its own.
The classic model — OneDayOnly and its imitators — needs a room full of buyers, merchandisers, copywriters and marketers to keep it fed. A team meets, picks the deal, writes the copy, briefs the creative, schedules the send, watches the numbers. Every day. Forever.
The brief was to prove that stack could be flipped. That the same one-deal-a-day rhythm could run on rules, feeds and models — with humans only stepping in for the calls the software can't make.
Phase-1 as a static store to prove the rhythm and the look. Phase-2 as a Next.js engine that fills the pipeline behind the scenes.
The Phase-1 storefront is live and the automation engine is in build. The point of the project isn't just the store — it's proving how much of a typical ecommerce operation can be handed to software.
One curated drop a day, selected by the engine against margin, stock and demand rules.
Sourcing to fulfilment to marketing — one pipeline, no manual handoffs between teams.
Built and operated by the studio — the platform, the automation and the storefront.
Whether it's an automated store, a SaaS product or something bigger — send us the brief and we'll come back with scope, price and a plan.