JB Consulting
Consulting practice website, credibility-first, service-led, built for professional-services buyer journeys.
Consulting practice website, credibility-first, service-led, built for professional-services buyer journeys.
Credibility-first consulting site, service pages, case studies and a clean lead-gen path.
Joanne Barrett is a solo specialist recruiter with 30+ years placing PR, Marketing and Communications talent, the anti-agency alternative. Her site had to sound like her (first-person, warm, opinionated), not like a corporate recruitment firm. It had to make the "personal, not a CV blaster" positioning immediately obvious to both hiring managers and candidates.
Most PR/Marketing recruiter sites in South Africa look and sound the same, corporate stock photography, "leverage our talent pool" copy, a job feed dumped from Bullhorn, no sign of a real human behind it. Candidates and hiring managers can't tell one agency from another, and boutique operators get lost in the noise.
Everything written in Joanne's own words, 30 years of tone, distilled into working web copy. No "we help candidates realise their potential" filler.
The homepage says explicitly what she does not do, no CV blasting, no filler shortlists, no 30-day guarantee gimmicks. Reads like a manifesto, not a service page.
Hiring managers and candidates need very different things. The site splits them cleanly on the home page without making either feel like an afterthought.
No lengthy candidate application form or "hiring manager portal", just a short, plain-language brief with the option to attach a CV or JD, going direct to Joanne's inbox.
We started with long-form founder interviews, 30 years of placing people, distilled into a written voice guide. Then a pastel colour-block brand system with Fraunces (display serif) paired with Montserrat (sans body) and a dandelion motif, soft, personal, unmistakably not an agency. Then a hand-coded static site pointed at two CTAs (hiring managers, candidates) from every screen.
Founder interviews with Joanne, competitor audit of SA recruitment sites, and a written voice framework, including the "anti-agency" manifesto that anchors the homepage.
Pastel colour-block palette, Fraunces + Montserrat pairing, dandelion illustrations, then a hand-authored static site in vanilla HTML/CSS/JS. No WordPress, no plugin bloat, no monthly fees.
Two clean enquiry paths (hiring manager brief, candidate application), CV / JD upload, LocalBusiness JSON-LD, and copy targeted at "PR recruiter South Africa" / "marketing recruiter Johannesburg" / "communications jobs" searches.
jb-consulting.co.za now does what a boutique recruiter site should do, sounds like the person, not the industry. Hiring managers and candidates land in different flows without either feeling second-class. The enquiry form skips the CV-portal ceremony and goes direct to Joanne. The whole site loads in under a second.
Perfect scores on Performance, Accessibility, Best Practices and SEO, every page loads in under a second on 3G.
Every technical choice is documented, with no proprietary lock-in and no dependencies your team cannot audit.
Every recruiter site is quoted after a short brief call. A solo recruiter site with a full voice framework, brand system and enquiry flow is a fixed-price engagement, no hourly billing. Boutique operators, solo recruiters and small agencies all welcome.
Yes, solo recruiters, boutique agencies, executive search firms and specialist retained recruiters. We do NOT build generic "job board" mass-CV sites; our sweet spot is high-touch, relationship-first recruiters who compete on judgement, not volume.
Yes if you need it, Bullhorn, Workable, JobAdder, LinkedIn Talent, or a plain job feed. But for many solo recruiters, an ATS integration is overkill and dilutes the "personal" positioning. We'll help you decide.
Either. For Joanne we did long-form voice discovery interviews and wrote every page, because the whole point was to sound like her. For clients who prefer to write their own copy, we provide a voice framework, tone-of-voice rules and page skeletons.
Yes, and we recommend it for a solo recruiter. Building the brand system and the site in the same engagement is faster, cheaper and keeps everything cohesive. You get a working brand book at the end that runs the site, LinkedIn, email templates and candidate pack templates.
Yes. We build websites for solo recruiters, boutique agencies and executive search firms across South Africa, Cape Town, Durban, Pretoria, Stellenbosch, plus UK and EU firms. Everything's remote-friendly, delivered on a shared workspace, with weekly demo calls.
Other projects from the studio.
The same team that built JB Consulting works on every project. Tell us what you need and we will show you how we would approach it.
