A store that is a little slow in October can grind to a halt under Black Friday traffic. A checkout with one extra step loses more people when they are comparing three tabs of deals. And nothing kills a campaign faster than selling stock you do not have.
Three weeks is enough time to fix the things that matter. It is not enough time for a rebuild, so focus on the basics.
Three things to sort this month
- Speed test your top product pages. Test them on a phone. Compress heavy images and switch off apps and plugins you no longer use.
- Do a full test order. Pay with a real card through PayFast, Yoco, Ozow or whichever gateway you use, and check every email that follows.
- Check stock and delivery cut-offs. Update stock counts, and put your courier cut-off dates on the site before customers ask.
Need a hand before the rush?
We build and tune WooCommerce and Shopify stores for South African brands, from quick speed fixes to full checkouts.
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