Web design

Heavy images are slowing your site down.

When we speed test business websites, the biggest problem is nearly always the same: images. A photo straight off a phone can be 4 or 5 MB. Put ten of those on a page and it takes forever to load on mobile data.

26 September 20264 min readBy Ikonik Studio
Ikonik Field notes illustration

Most images can be made five to ten times smaller without anyone noticing a difference. So we built a free tool to do exactly that.

Squishly Tools compresses and resizes images, converts them to modern formats like WebP, merges and shrinks PDFs, and even compresses video. It all runs in your browser, so your files are never uploaded anywhere. It is free, with no sign up.

Three quick wins with Squishly

  1. Compress your biggest images. Start with your homepage and your most visited pages. Aim for under 300 KB per image.
  2. Resize before you upload. A 6000 pixel wide photo in a 1200 pixel space is just wasted weight.
  3. Switch to WebP. WebP images are usually much smaller than JPG and PNG, and every modern browser supports them.

Try Squishly Tools, free

Compress images, merge PDFs and shrink videos right in your browser. No uploads, no sign up.

Open Squishly Tools

Want the next one in your inbox? Sign up to Field notes. Twice a month, straight-talking notes on websites, search, AI and ads for South African brands.

Want help putting this into practice?

Tell us where you are and we will tell you what to do first. Fixed quote in 24 hours if you want us to do it.

  1. Send a briefA few lines on what you need is enough to start.
  2. A short callWe ask the right questions and talk through options.
  3. Fixed quote in 24hScope, price and timeline in writing. No surprises.