Those listings come from Google Business Profile, and they are free. Yet most of the profiles we look at are half filled in, have old photos, and have not been touched since the day they were set up.
A complete, active profile is one of the fastest ways for a local business to get more calls, direction requests and walk-ins.
Three quick wins this week
- Fill in every field. Categories, services, hours, service areas and a proper description. Google rewards complete profiles.
- Add fresh photos. Real photos of your team, space and work. Aim for a few new ones every month.
- Reply to every review. Good and bad. It shows people and Google that you are active and that you care.
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